The Pakistan Tourism Seminar, held on July 4, 2025, in Hanoi, served as a key platform to strengthen tourism cooperation and deepen cultural ties between Vietnam and Pakistan.
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Context of the Event
The seminar was co-organized by the Embassy of the Islamic Republic of Pakistan in Vietnam and the Hanoi College of Commerce and Tourism, under the theme “Pakistan: The Untapped Jewel of South Asia – Exploring Tourism Potential,” aiming to promote tourism cooperation and cultural understanding between Vietnam and Pakistan.
The event brought together a diverse group of participants, including representatives from both governments, travel businesses, media, and academic institutions. Attending from Eviva Tour Vietnam were Ms. Jessica (CEO) and Ms. Linda (Sales Manager), who engaged in discussions alongside key stakeholders to explore collaborative opportunities between the two countries’ tourism sectors.
The seminar welcomed over 200 in-person attendees and nearly 100 virtual participants, including representatives from the Vietnamese Embassy in Pakistan, the Hanoi Diplomatic Corps, national tourism authorities, and Pakistani travel companies.
The Significance of the Seminar
More than just an information-sharing seminar, Pakistan Tourism Day served as a meaningful bridge for cross-cultural, educational, and economic collaboration. It reaffirmed the long-standing friendship between Vietnam and Pakistan and opened new avenues for bilateral cooperation in tourism, education, and people-to-people exchange.
As a destination, Pakistan offers immense potential for tourism development. From ancient Buddhist heritage and the historic Gandhara region to majestic natural landscapes and vibrant local traditions, the country is increasingly drawing interest from travelers seeking meaningful and immersive experiences. Its distinct cultural identity and warm hospitality continue to inspire curiosity and connection. These qualities were vividly showcased through a documentary titled “Pakistan – The Hidden Gem of South Asia,” produced by TOES Filmmakers at the initiative of Ambassador Kohdayar Marri.
During the seminar, H.E. Kohdayar Marri, Ambassador of Pakistan to Vietnam, presented Pakistan’s national tourism strategy, highlighting Buddhist heritage as a cornerstone, with Gandhara positioned as a focal point for spiritual and cultural tourism. Representing Vietnam, Dr. Trinh Thi Thu Ha, Rector of Hanoi College of Commerce and Tourism, emphasized the importance of internationalizing education and preparing future tourism professionals for global integration.
At Eviva Tour Vietnam, we were truly honored to take part in such a meaningful seminar. As one of the official members extending invitations to this event, we are deeply grateful for the warm response from our friends and partners who joined both the seminar and the webinar following our heartfelt invitations.
We especially appreciate the exceptional efforts of His Excellency Ambassador Kohdayar Marri and the entire team at the Embassy of Pakistan in Hanoi for fostering such valuable connections between the two nations.
This event has not only deepened our understanding of Pakistan as a destination, but also strengthened our commitment to providing tailored, welcoming, and insightful travel experiences for future visitors. With new inspiration and strong partnerships, we look forward to building even more meaningful journeys that connect cultures and create lasting impressions.
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