Pa Co is located nearly 40km from the center of Mai Chau District, Hoa Binh, it has become a favorite destination for young people want to learn more about culture of Northwest upland. Besides car, motorbike is the best way to approach this Pa Co market.

For people from ethnic groups, going to local market is an irreplaceable activity in daily life. People go to the market with many different purposes: exchange, trade, meeting after days of hard work. Or the boys and girls come to the market to date.

Every Sunday, Hmong ethnic group in Moc Chau, Thai people from Mai Chau take their featured products to market Pa Co. The items that they bring to market is also quite diverse, sometimes they just sell a pig, a cow or even a chicken, a few paper, or things they made… and many stalls selling colorful brocade.

Come to the Pa Co Market and other markets of northwest upland, people often drink wine together and talk with each other. It is not that they have plenty of time but they are very emotional and open, and alcohol is the emotional bridge that connects people.

Coming to the market of Pa Co, the first impression is the color of the national costume. Costumes are most precious cultural heritage of ethnic group that highlight the excitement, the attraction of the market.

Pa Co Market usually starts very early and finish as fast. Nearly 11:00 am, people from Hang Kia, Pa Co, Long Luong or from Lac village, Pom Coong village … is purchase the last items to leave. Market is open on the last day of corn harvest so it ends even more early.

Local products are sold at market is the result of hard work of people here, the land of difficulties and harsh nature. Moreover, these products also reflect the life, the culture of each ethnic group. Now, the life of people is better, the market also has many changes, but the traditional beauty, the cultural identity of the market is still maintained and protected.